Strategy + Branding — Better Brand Collective

Branding

This isn’t about marketing jargon. It isn’t about building temporary hype. It’s about building household brand names of substance, longevity, and with perpetual revenue generation opportunities. From your logo, to your brand story, and identity; let’s build the best.
The difference between an effective advertisement and an ineffective advertisement can boil down to design. Our team of seasoned creative strategists help your brand stand out amongst the crowd and maximize your conversion potential.
There’s nothing more frustrating than paying for a top-shelf product and receiving a budget-shelf package. The quality and innovation of your products should be reflected in your packaging. We can create and source custom packaging to meet and exceed your needs.
A single t-shirt can give your brand upwards of 4,000 impressions a year; and that’s only one piece of merchandise. From dab mats, to custom blown glass, and everything in between; we create the kind of merchandise that your customers will love, use, and gloat about.

In our pre-agency work, we were successful in driving $30K+ weekly new customer acquisition revenue for the dispensaries we worked with. We craft creative acquisition strategies and lead generation tools to get new customers in your doors (and expand your database).
We build custom tailored retention and loyalty strategies to keep your clients happy and consistently referring your business (or products) as brand loyal advocates; always pushing your business via word of mouth and click. Remember, retention is cheaper than acquisition.
Whether you are working with a full-service CRM like Alpine IQ, or a parcel CRM like a SpringBig X Dutchie X Budtender combination; we optimize your owned marketing channels and CRM to market via e-mail, SMS/MMS, re-targeting, and database resources.
What’s not tracked is not managed. While there should be an expectation of tightly tracked KPIs/Metrics, oftentimes small marketing times are limited on bandwidth. We create tightly tracked marketing reporting to keep your campaigns accountable and build efficient strategies.
Cannabis marketing compliance can seem complicated; luckily for you (and us) we’ve been working in the Nevada cannabis industry since the medical days (and the infamous portal). We know cannabis compliance and will ensure your brand is and stays protected.

If you are a brick and mortar dispensary; e-commerce is king. If you are a brand, elevating your identity into an immersive UX driven website is paramount. Let’s work together to build something that’s never been seen or experienced before and maximize your digital potential.
We maximize our client’s online visibility with on-page optimization, paid search with AdWords (yes we can do this in cannabis), local citations, blog writing, information architecture optimization, and backlinks. Let’s get your brand ranking at the top above your competitors.
From the top of your funnel through the bottom, your e-mail and SMS/MMS channels should be utilized to maximize your conversion rates and revenue generation. In our pre-agency work, we successfully brought in over $300K a week in text revenue alone. Let’s optimize yours.
The reality of many small to medium size canna-businesses is that the marketing teams (and teams in general) are limited on bandwidth. We manage your social channels from execution through reporting so you can focus on what matters most to your business.

It takes 1.7 seconds to consume mobile content. Is your content scroll-stopping enough to capture your audience's attention? And is your storytelling compelling enough to build a dedicated social community? We create content that connects and that matters.
Whether you are looking to acquire new customers, build your database, or launch a new brand -- how you advertise is important. From magazine ads, to out of home -- we craft iconic and impactful advertisements for your business.
It’s not just what you say, it’s how you say it. We craftly articulate your brand’s voice, tone, and identity via creative copywriting from the captions on your social media content, to the advertisements you place across print, digital, and OOH.