Vapure

brand development + marketing strategy + go-to-market sales planning + content direction + design + copywriting

Vapure is a part of the Vert Unlimited house of brands; despite the strength of their heritage brand, bringing a new vape product to market set out to be a difficult task. Thankfully, they had some good friends at the Better Brand Collective who had some ideas on scaling down mountains into mole hills.

We worked together with Vapure to develop their brand identity, create their go-to-market assets and strategies, and create the platform for their brand’s success. From brand guidelines, to full-scale marketing plans, and through to the execution of launch - we worked as cross functional team members to scale Vapure from concept through to shelf-dominance.

*Original logo and packaging designed by Ruby Glue Design.